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In
your mind, what is aromatherapy? |
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Aromatherapy
is the use of expertly blended pure essential oils in order
to positively effect the body and the mind. |
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What
are the benefits of aromatherapy? |
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Aromatherapy
enhances one's quality of life by bringing about physiological
and emotional changes. |
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What
should retailers look for and what questions should ask in purchasing
aromatherapy products? |
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True
aromatherapy employs pure essential oils; the highly concentrated
and volatile plant extracts. The essential oils are chosen and
combined for their effect on a particular condition or emotion.
While many products are aromatic by virtue of using fragrances
and perfumes, essential oils are chosen for their effect, not
for their scent. |
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How
can retailers get customers interested in these products? |
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Customers
require hard working, beneficial products that do their body
good but they want yummy, luscious smelling products that are
fun to use. Retailers in the know are wise to promote products
that produce fast results pleasurably. Do not attempt to sell
aromatherapeutic products to customers who worry about allergies
on products with essential oils. Allergic people are more comfortable
purchasing unscented herbal or homeopathic products. |
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In
what ways would you suggest retailers to merchandise aromatherapy
products? |
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Stores
are always welcome to call their favorite medicinal aromatherapy
manufacturers and request supporting sales literature and trial
sized samples. |
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Other
comment |
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Do
not attempt to sell aromatherapeutic products to customers who
worry about allergies on products with essential oils. Allergic
people are more comfortable purchasing unscented herbal or homeopathic
products. |
